Success Story: Refined Customs

We’ve talked about it before, but we want you to know how truly amazing and beneficial our Branding Collections are for new businesses! Read about Jessica’s successful experience below:

“Before your branding collections, I struggled with not knowing how to choose and design elements that were cohesive. I looked into designing my own with basic software and I also spoke with two friends that are graphic designers, but the first option was too time consuming and the pricing for a designer was just too high. You guys made everything clear, asked me a lot of questions to understand what I wanted and were very clear with the options. Your process was very seamless and you really cared about learning about me.I loved the personal touch of being able to communicate back and forth about options via phone and not just communicating through email. Now I get to spend more time on designing my jewelry instead of worrying about the look and feel of my brand.”

At the start of the New Year we introduced our Branding Collections, an affordable, hassle -free way to invest in branding for new business owners. Here at Steeplechase, we’ve been  collectively designing for over 20 years and have continuously ran into the same pain-point with so many potential clients. Things like:

• I just can’t afford it yet

• I don’t have the time- I have too much work to do

• There’s so much out there and I don’t know where to start

To help relieve these common symptoms of new business owners, we designed 10 exclusive branding collections. Each one of these collections have every element you need to launch a successful brand visually. So today, we thought we’d share one of our branding success stories with you from an amazing business called Refined Customs.

Jessica is a new artisan residing in the upstate of South Carolina. She recently made the switch from a full time marketing expert to metalsmith and creates absolutely stunning and one-of-a-kind, handcrafted jewelry.
When first seeking out our collections, she wasn’t quite sure which one to pick. We hopped on a call with her to help guide her through it. She narrowed it down to 2 of them- The Olive Room and Lily Rowe. We took her business name and plugged it into each collection and sent it for her to review. See the originals and how we made changes below

New Version:



New Version:



After looking it over, she narrowed it down to just one collection, Lily Rowe, and asked us to make some revisions on color as well as some of the alternative logos to better suit her business. See here:

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And that was that. She now has an elegant, professionally designed brand that is perfect for getting her started and lasting her quite some time. It was all done with a very reasonable cost and saved her TONS of time. She can now focus what she does best (making jewelry) without worrying about everything else that comes with starting your own business.

We know as business owners there’s so much on your plate. Having a visual brand you’re proud of helps to relieve so much of that pressure. Let us help you get your business started. Check out our branding collections and lets create a visual brand that you’re proud of!

Still have more questions or want to talk it out? Contact us and we’ll be happy to schedule some time with you.