So a super interesting question was posed to us via a reader and we decided to take the challenge! The question was this,
“If you only have time to do one quick branding update, what would you recommend for the most bang for your buck?”
Hint: it’s NOT the logo. This may come as a shock, and we’re aware that everyone may not agree with this. Especially the lovely folks over at 99Designs or Fivrr who are selling logos for low-low bargain of $99 or less. We have a few friends in differing industries who are just getting their businesses off the ground and can’t yet afford a full rebrand. Our recommendation to them (every time) is to choose an amazing typeface/font and kern it properly. Believe us when we say that this is so much more classy than rushing into a half-baked logo that you’ll want to change in three months.
It’s also NOT the color palette. We love color and completely understand why it is very important to choose the correct ones for your business. However, if you saw Chick-Fil-A’s logo in black and white, you would still recognize it. Same goes for Nike, Starbucks, WalMart and on and on.
So we’ve knocked out two biggies! And now you’re asking. Okay, soooo what IS it? What one quick update could I make or ask be made if I’m short on time and funds? Actually, it’s not what you need to add or revise. It’s what you need to REMOVE. This one step is simple and has worked for many big name brands! If you’re not ready to overhaul your brand, take the first step and remove an element that may be getting in the way! Need an example? See below. Starbucks didn’t really change their logo or their color palette. They simply removed what was no longer necessary, all of the text. Because the logo is so strong it has stood the test of time and grown with the company remarkably well.
Need another example?
Color palette and icon remain the same. Just a simple adjustment here and there. This still takes some thought and planning. But it will save you time if a full-on reboot is not in the cards! If you have nothing to pair down at all, we suggest starting back at square one with a simple and elegant typeface. In that case, see point #1 :)
If you have felt the need to brand or rebrand your business, what is holding you back — and why? How can you take all of this info and apply it to your business? What are your next steps? Dive into the comments and let us know OR reach out to us and we can schedule a time to chat about your branding needs!
COMING SOON! We have been working hard on some very exciting new offerings! If you have been thinking about branding for your business CLICK HERE to sign up to be the first to snag an exclusive discount!